Aerithic

Latest field note / 20 October 2026 / 10 min read

The Pip as Argument

On why The Pip is not a privacy product. It is a spatial argument about what consent should feel like in environments where intelligence is embedded rather than visited.

Read the essay A futures studio for R&D labs and technology founders

The practice

We build small physical prototypes of intelligence that has left the screen, then find out where people stop noticing them. R&D labs and technology founders come to us to learn that before they build past it.

/01 Prototype

Threshold Prototyping

Physical prototypes of ambient behaviour, made to be lived with, not demoed.

/02 Map

Futures Mapping

The signals in ambient and spatial computing that are still too small for the analysts to price.

/03 Roadmap

Ambient Roadmapping

A plan for technology meant to disappear: when it may act, when it must ask, how you would know it works.

The Practice

Field notes

Projects